The hear no evil, see no evil, speak no evil phrase was the inspiration for creating this branding project. It is a reference to the 17th-century carving of a Japanese shrine of three monkeys with hands over ears, eyes, and mouth. The meaning associates with the being of good mind, speech, and action. With this inspiration a fruit beverage was made using fruit flavors unique to each action. The brand name 3 Monkeys, connects the three faces with three different fruits. The branding was made to be unique and playful to help capture the attention of grocery shoppers.
